But, not all had successful runs, although they re-ignited a sense of nostalgia among fans. Subsequently, Sivaji Ganesan’s ‘Paasamalar’, ‘Thiruvilaiyaadal’, ‘Vasantha Maaligai’ and MGR’s ‘Ninaithadhai Mudippavan’ and ‘Rikshakaaran’ swarmed theatres across the state. It garnered mixed response, but set off a trend and more films entered the fray. While the cost for acquisition and conversion came to about `45 lakh, Chokkalingam spent `70 lakh on publicity alone.Ĭhokkalingam went on to re-release the MGR-Jayalalithaa starrer ‘Aayirathil Oruvan’, in 2014 in 120 screens across TN. We put in great efforts to revive it in the digital format and ensured that every sound and music byte was reproduced in the same original quality,” says Shanthi Chokkalingam of Divya Films, who pioneered the digital format re-run business. “If you take Karnan, it had a good script, great songs and fabulous acting by Sivaji Ganesan. The trend of re-running old movies started in 2012 when Sivaji Ganesan’s ‘Karnan’ was re-released in digital format in about 72 centres across the state.īut, what makes such films click today? Distributors say it is the mix of good script, lyrically melodious songs and fabulous acting that makes these movies relevant today. He says although one gets to watch such movies on TV, it is a special experience to watch them in the theatre with friends. Ramesh Babu, a 64-year-old movie buff, says he has watched the film seven times after the re-release and three times at Sri Meenakshi Paradise alone. When the movie completed 50 days, Sivaji Ganesan fans and the theatre owner celebrated the moment by feasting on biriyani. Rajapart Rangathurai ran houseful in the weekends at Sri Meenakshi Paradise in Madurai. Last Friday, MGR’s 1969 hit film ‘Adimaippenn’ too had a decent re-release in the digital format in several theatres in Chennai even as ticket prices went up due to GST. ‘Rajapart Rangathurai’, the 1973 film revolving around the life of a stage artist with actor Sivaji Ganesan in the lead, recently completed 50 days in a theatre in Madurai and 40 days in another in Nagercoil. The digital versions of many of these old films are having long runs in theatres, giving new films - many of which struggle beyond the first weekend - a run for their money. The adage old is gold seems to ring true, when it comes to the popularity of yesteryear Tamil hit films in contemporary times.
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January 2023
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